Manaus Ágil tourism and culture of AmazonasTo reinforce its origin, reflect tradition in a current way and get out of the category's commonplace, Tuchaua has changed the look of its packaging and its slogan. Guaraná originates from the Amazon. And the Amazon, with all its diversity and richness, is the heart of a unique culture. The brand, as part of this rich, diverse, current, multiple and grand universe that adds up different elements and references, brings the concept of the habit of drinking guaraná, reinforcing the connection between the consumption habit and the culture of drinking guaraná, making Tuchaua the spokesman for the traditional way of drinking guaraná, through its new slogan: Guaraná is drunk this way.
Tuchaua's new packaging has a new logo and new colors, in addition to carrying the "100% Guaraná from the Amazoncertification granted by the Institute for Forest and Agricultural Management and Certification (Imaflora), an institution that is a reference in services related to traceability and good practices in tropical agricultural chains. To obtain a product 100% from the Amazon, Coca-Cola Brazil encourages family farming and sustainable planting.
The region is also valued in the visual identity of the communication pieces, through the use of the graphics of the path of the Amazon River, and its tributaries, which connect Manaus and Belém, and are part of the daily life of those who live in the region.
"The new Tuchaua comes to value everything that is authentically regional, from street food to fairs, festivals, local music to the food that comes from the river and nature," says the Director of Marketing and Trade of Simões Group, Lucas Simões.
Present in the market since 1944, Tuchaua is made in the following versions: Tuchaua Tradicional, darker and full-bodied, in 250ml, 1.5L, and 2L sizes. And the Tuchaua Champ, lighter and smooth, comes in the 250ml, 350ml (can), 1.5l, and 2l options.
