Manaus Ágil tourism and culture of AmazonasThe 2018 edition of the McDia Feliz, takes place on August 25 across the country.
One of the great highlights of the 2018 edition of McDia Feliz, a campaign coordinated nationally by the Ronald McDonald Institute, is the schedule for the restaurants participating in the initiative, which takes place this year on August 25 throughout the country. To celebrate this date, the McDonald's of Amazonas Shopping e Shopping Ponta Negra will have activities for the whole family. In Manaus, the project "The House is Yoursby Support Group for Children with Cancer (GACC-AM) will benefit from the proceeds of the campaign.
Happy Mcday Program
At Shopping Ponta Negra, the program starts at 10am with a show by Jôci Carvalho. At 1pm it will be Raphaela Riccelli's turn, and at 2pm the Angels of Nursing will take the stage. At 3 pm, singer Will Ferraz will play the Happy Mcday soundtrack, and at 4 pm the Angels of Nursing will again delight the public. At 5pm, singer Nete Lima will perform, at 6:30pm Natacha Malizia will be there, and then at 7:30pm Thiago Pacheco. And, at 9pm, the duo Kduo closes the event.
At Amazonas Shopping, during the morning hours, the public that visits the restaurant can have fun with the actors from Encantado Produções. And in the afternoon, clowns will be interacting with the children and doing painting and balloon art.
Expanded social impact
This year, the McDia Feliz, now in its 30th edition, is expanding its social impact and benefiting two causes of great importance in Brazil: health and education. Therefore, in addition to the institutions that fight childhood cancer supported by the Ronald McDonald Institute, the campaign will also donate funds to the Ayrton Senna Institute, a non-governmental organization that, for more than 20 years, has worked to develop the potential of new generations through all-round education, broadening their life opportunities and making them agents of transformation.
About McHappy Day
Coordinated nationally by the Ronald McDonald Institute, McDia Feliz is currently the largest mobilization in Brazil to help cure cancer in children and teenagers. The Institute has been participating in McHappy Day for 19 years. The campaign is a success thanks to the participation of institutions, employees, franchisees and suppliers, in addition to the mobilization of thousands of volunteers who encourage society to embrace the cause to benefit children and adolescents with cancer. The purpose of McHappy Day is to draw the attention of the whole society and make it aware of the greatest cause of death by disease among children and teenagers aged 0 to 19 years. This year, McDia Feliz will take place on August 25 and all the funds raised from the sale of Big Macs will be donated to participating institutions all over Brazil.
Since 1988, some R$ 230 million have been raised through the campaign and donated to support institutions fighting to cure cancer in children and teenagers. McDia Fliz aims to raise funds and support projects that contribute to increasing cure rates for childhood cancer. More information at www.mcdiafeliz.org.br.
