Those who donate get an exclusive Mickey stage miniature in four versions: Steamboat Willie; Fantasia; Mickey 90 and Mickey Episodes.
As cool as winning a present is to give it to someone who needs it and, even better, when it is a toy that also brings joy and fun. It is with this spirit that the campaign Entre Nessa Brincadeira' (Join in the Play) reaches its 7th edition: encouraging children of all ages to donate toys in good condition, to be sent to NGOs that work with low-income children.
This year, the campaign's theme is the celebration of the 90th anniversary of Mickey Mouse's first appearance in the movie theaters. The campaign is taking place in 23 malls of the BRMalls chain. In Manaus, the Amazonas Shopping is receiving until October 12th (Children's Day), the toys that will be donated to the Núcleo de Assistência à Criança e Família em Situação de Risco (Nacer). The entity receives pregnant teenagers and children in situations of social vulnerability, offering shelter, assistance, protection, and health care. Currently, 20 children and teenagers live there.
The toys can be delivered at the mall. Those who donate get an exclusive Mickey stage miniature in four versions: Steamboat Willie; Fantasia; Mickey 90, and Mickey Episodes. The gift will be given while stocks last.