Ancine
The National Film Agency (Ancine) launched, on Tuesday (28), the 2017 Program to Support the Distribution of Accessible Content in the Cinema Exhibition Segment. The initiative aims to ensure that small releases have accessibility resources for the visually and hearing impaired.
The program will provide up to R$15,000 to companies that distribute domestic or foreign films with a maximum occupancy of up to 20 movie theaters. The amount must be used exclusively for subtitling, descriptive subtitling, Libras, and audio description services.
The support will be destined to works, national or foreign, to be commercially exhibited until June 30, 2018. Requests must be made on behalf of the distributors (or the production company that is directly distributing the work), which must be registered with Ancine.
To apply, you must fill out the form and attach the documentation requested in the Program's regulations, available here.
As of May 16, 2017, distribution companies must offer the films to movie theaters with subtitling, descriptive subtitling, and audio description. The films distributed as of September must also have Libras language resources.
Law
Accessibility for the visually and hearing impaired in movie theaters is provided for in Law 13.146/2015, which established the Statute of the Person with Disabilities, and in Normative Instruction 128/2016, issued by Ancine in September, which regulates the provision of assistive technology.
According to the legal commands, national and foreign films, exhibited throughout the country, must have the resources of subtitling; descriptive subtitling (which indicates, for the deaf, noises and sounds important for the construction of the narrative); audio description (which assists the blind in understanding the message, with the narration of visual information); and the Brazilian Sign Language, known as Libras.
"All Brazilians should have the right to access audiovisual works in the way they are offered. The obligation of accessibility is a question of civilization. This program to support the distribution of accessible content was thought so that all films, even those released in few theaters, can reach Brazilians who need assistive technology," explains Ancine's director-president, Manoel Rangel.