Manaus Ágil tourism and culture of the AmazonIn addition to the article in the in-flight magazine, Amazonas is also highlighted with a promotional video extolling our natural, gastronomic, cultural and architectural riches.
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Photo: Sérgio Leandro/Manaus Ágil
The "boi de pano" game promoted by Bumbás Caprichoso e Garantidothat presented Parintins to the world, is highlighted in the magazine "American Wayof the largest airline company on the planet, American Airlines. The article - with ten pages about the Parintins Folkloric Festival (considered a Brazilian Cultural Heritage) - is in the December issue of the magazine and is part of one of the actions of the Amazonas State Tourism Company (Amazonastur) to attract more international tourists to the state.
According to the president of Amazonastur, Roselene Medeiros, the publication is part of the actions developed by the Marketing Department of the public company to increase the international tourist flow, especially by releasing the Brazilian visa for American visitors. For the first time, the magazine publishes informative material about the tourist-cultural attraction.
"Amazonastur took to Parintins, in 2019, a group of international operators and directors of American Airlines, where they could feel and experience the Parintins Festival," commented Roselene.
According to Roselene Medeiros, besides the article in the in-flight magazine, Amazonas is also highlighted with a promotional video exalting our natural, gastronomic, cultural and architectural riches.
"The passenger will see the commercials that Amazonastur articulated inside the American Airlines aircrafts. Our goal is to maintain this market, where the American is the international tourist that most visits our state, and also to increase the flow of tourists in our Amazonas", he said.
Promotional video
The reportage talks about the magic and charm that shine during the dispute between the oxen Caprichoso and Garantido, during the three days of the Folkloric Festival, in the bumbódromo. Important characters of the bovine party, as fans, brincantes and items of the folkloric associations translate to the reporter Anna Ajean Kayser, the emotion, the history, and the fascination that emerges that annually attract to Parintins approximately 60 thousand people to be rocked to the sound of "two there and two there", during the nights of presentation in the bumbódromo.
With information from the advisory services
